Weekend
Live iOS app
Role
Brand & Art Direction
Making the Product Feel Social, Not Instructional. Created feed-ready stories that explained Weekend through recognizable moments with friends.
Start with friends.
Share it the right way.
Landing Page
Used soft gradients and fluid motion to express plans spreading through trusted circles.
App Store
Framed each product screen around what it helps people feel or do together.
Social Campaign
Used conversational copy and human moments to make planning feel casual, warm, and spontaneous.
Promo video
Combined interface, type, and social imagery into one short launch story.