AI Game Cover Art System AI-Assisted Brand Hero Film

AI-Assisted Visual Development and Production

Weekend

Live iOS app

Role

Brand & Art Direction, Visual Development, AI Creative Production

Turning passive scrolling into the emotional spark of a real night out. Directed a 9:16 animated film that moves from quiet isolation to anticipation, action, and connection.

Creative Premise
Turn a quiet phone moment into the start of a spontaneous plan.

Direction
Soft CG illustration, pastel night lighting, and a playful Gen Z sensibility.

Story Arc
Janet moves from passive scrolling to making a plan and reconnecting with friends.

Production Approach
AI-assisted character and environment development, keyframe generation, consistency passes, and animation.

Character & Visual Development

Defined Janet’s silhouette, styling, and expression range to make her feel relatable, contemporary, and distinctly Weekend. Explore the full process—from character brief and sketch development to AI-assisted style exploration and final refinement.

View the case study →

World & Environment Development

Built a bedroom and lighting language that shifts from quiet isolation to social possibility.

Shot Development

Designed keyframes that turn a simple invitation into a clear emotional progression.

Look Development

Refined character consistency, palette, lighting, and emotional tone before animation.