Brand Awareness Campaign

Weekend

Live iOS app

Role

Brand & Art Direction

Helping people move from endless group chats to real plans. Built a social-first campaign around one simple behavior: post a plan, see who's in.

One Behavior, Understood Instantly
Designed a high-readability message that could communicate Weekend's value in seconds.

Making the Product Feel Social, Not Instructional
Created feed-ready stories that explained Weekend through recognizable moments with friends.