Weekend
Live iOS app
Role
Brand & Art Direction
Giving every kind of plan its own mood while keeping Weekend unmistakably cohesive. Built a scalable identity system across color, imagery, event categories, product surfaces, and campaign extensions.
Logo / Icon Exploration
Designed a lightweight, app-native identity that feels casual, fluid, and in motion.
Color Identity
Created a soft color system that could move between product utility and emotional brand storytelling.
Event Card System
Making Plans Recognizable at a Glance. Used color, lighting, and composition to give each event category a distinct visual mood.
Lifestyle Goods
Extended the identity into everyday objects to see whether Weekend could feel like part of real social life.