Meta
Role
Launch Direction, Art Direction
Making Meta's evolving avatar ecosystem easier to understand, discover, and adopt. Turned technical personalization updates into clear mobile onboarding, culturally relevant campaigns, and expressive launch moments.
Launch Direction
Owned the visual language across key launch experiences, partnering with product, design, marketing, animation, and technical teams. Made new identity features feel personal, cultural, and easy to understand.
50%+ Mobile-Only Audience
Mobile Onboarding
Made new styles, identities, and personalization features easy to discover on a small screen.
Integrated Social Launch
Extended the platform across fashion, music, sports, seasonal moments, and entertainment partnerships.
Launch Film Direction
Extended the platform across fashion, music, sports, seasonal moments, and entertainment partnerships.