Meta
Role
Art Direction
Helping millions of people see themselves more naturally in Meta's evolving avatar ecosystem. Built a more expressive and inclusive identity system across beauty, fashion, and seasonal customization while preserving platform-wide consistency.
Led visual direction across identity systems and avatar adaptation, partnering with art, design, product, engineering, and technical teams.
80%+ Adoption Rate
Strong adoption reflected global demand for more expressive and authentic forms of digital identity.
Role
Led visual direction across beauty, fashion, styling, and avatar adaptation, aligning art, design, and technical teams around consistency at platform scale.
Featured at Meta Connect
Presented onstage and extended into an interactive identity experience at Meta's flagship event.
Public Launch Coverage
Featured in coverage of Meta's seasonal identity and personalization updates.
Link to article