Weekend
Live iOS app
Role
Brand & Art Direction, AI Creative Production
Making a simple notification feel like the beginning of a real social moment. Directed an AI-assisted launch film that keeps the product clear without losing emotion or atmosphere.
Final Film
A product-led story designed to feel emotional and social, not like a demo.
Visual Consistency Workflow
Built a controlled workflow for consistent characters, environments, lighting, and campaign frames.
Motion & Finishing
Directed motion, phone interaction, transitions, cleanup, color, and edit rhythm.
Campaign Extension
Extended the film into social, OOH, and brand launch assets.
View the full campaign