AI-Assisted Brand Hero Film

AI-Assisted Visual Development and Production

Weekend

Live iOS app

Role

Brand & Art Direction, AI Creative Production

Making a simple notification feel like the beginning of a real social moment. Directed an AI-assisted launch film that keeps the product clear without losing emotion or atmosphere.

Final Film

A product-led story designed to feel emotional and social, not like a demo.

Character identity and environment consistency workflow for the Weekend hero film

Front and back outfit study 1 for the Weekend hero-film character

Front and back outfit study 2 for the Weekend hero-film character

Front and back outfit study 3 for the Weekend hero-film character

Front and back outfit study 4 for the Weekend hero-film character

Visual Consistency Workflow

Built a controlled workflow for consistent characters, environments, lighting, and campaign frames.

ComfyUI masking and motion workflow for the Weekend hero film — Subject Masking Workflow, ComfyUI

Built a reusable masking workflow to isolate moving subjects and prepare clean elements for controlled transitions and compositing.

Nuke 2.5D camera transition and scene composition workflow for the Weekend hero film

Camera Transition & Composition, Nuke

Built a controlled 2.5D camera move to bridge generated scenes while preserving timing, composition, and visual continuity.

Motion & Finishing

Directed motion, phone interaction, transitions, cleanup, color, and edit rhythm.

Campaign Extension

Extended the film into social, OOH, and brand launch assets.

View the full campaign