Ari Hwang

Case Study

Released platform work

/ GTM Strategy

Translating avatar system updates into user-facing launch moments across mobile onboarding, social campaigns, and motion assets.

The Challenge

Launch a new avatar body-personalization update in a way that felt expressive, aspirational, and socially shareable - not like a technical settings feature.

Summer avatar personalization campaign

Mobile NUX Direction

Directed the mobile onboarding flow to help users quickly understand the new body shapes, styling options, and expressive poses. The goal was to make the update feel immediately personal, playful, and easy to try.

Social Campaign System

Extended the launch into social and seasonal campaign assets, using avatar lifestyle, fandom, music, sports, and IP moments to keep the system culturally relevant and shareable.

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Art-Directed Animation

Art-directed motion and animation beats to showcase the new personalization features with clear pacing, readable poses, and an aspirational tone.